Duncan Fraser

Duncan Fraser has extensive work experience in the marketing and events industry. Duncan currently holds the position of Vice President at XMC - the Official Sponsorship and Experiential Marketing ™ Agency, a role they have held since January 2024. Prior to this, they served as the Associate Vice President at the same company from October 2022 to January 2024.

Before joining XMC, Duncan worked at MLSE (Maple Leaf Sports & Entertainment Partnership) starting in 2018. During their time there, they held various roles, including Director of Commercial Marketing from July 2021 to October 2022, and Director of the Event Experience Team from April 2018 to June 2021. In these roles, they focused on developing and implementing strategies to enhance the event management process, resulting in significant revenue growth and cost savings for MLSE.

Duncan's earlier career includes multiple positions at Molson Coors, where they gained experience in sponsorship, events, and marketing management. Their roles at Molson Coors included Commercial Manager, Marketing Manager, Manager of Sponsorship & Events, Co-ordinator of Sponsorship Operations, and Coordinator of Events and Promotions, spanning from 2009 to 2018.

Duncan Fraser holds a BBA in Brand Communication Marketing, which they obtained from Wilfrid Laurier University from 2005 to 2009.