Yasmin Palinkas

Yasmin Palinkas is currently an Analista de Growth Pleno at XP Inc., responsible for managing a substantial annual media budget for brands such as XP, Rico, Clear, and Modal, while developing and executing media plans and strategies across various platforms. Prior to this role, Yasmin served as the Diretor de operações at V4 Company, leading a team of 35 to stabilize and scale operations, and was involved in multiple roles within the franchise Nunes&CO, including positions as a sócia and Head de Operação, where responsibilities included managing client accounts and optimizing media campaigns. Yasmin's career also includes experience as a gestora de tráfego with a focus on maximizing campaign efficacy for significant clients. Yasmin holds a degree in Relações Internacionais from Universidade São Judas Tadeu.