Ashif Dhanani

CMO at XY Retail

Ashif Dhanani has extensive experience in marketing and strategy roles. Ashif is the Co-Founder of Refinery Lab, a marketing company that provides assistance to organizations without in-house marketing departments. Ashif also served as the CMO of XY Retail, where they focused on transforming the retail industry's use of data. Ashif Dhanani worked as the Chief Marketing Strategist at Savage Brands, where they helped companies articulate their core purpose and develop brand experiences. Ashif also held the position of CMO at Pickles Auctions and Bang Australia, where they helped companies build and execute marketing strategies aligned with their overall vision. Prior to this, Ashif Dhanani served as the Chief Marketing Officer of Macquarie Telecom and the VP of Marketing at Voxeo. Ashif has also demonstrated entrepreneurial capability as the Managing Director and Founder of Chaperon, LLC. Earlier in their career, they held various director-level roles at Sun Microsystems Inc., where they played a key role in developing and launching cloud-based products and oversaw marketing and strategy initiatives.

Ashif Dhanani holds a B.Sc. degree in Computer Science from the University of Calgary. No specific start or end year of this education is provided.

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Timeline

  • CMO

    May 1, 2019 - present

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