Federico Rota

Federico Rota is an experienced business development professional currently serving as the Head of Business Development Italy for Yale Home Global, part of Assa Abloy Group, since October 2022. Rota's role includes implementing commercial policies and negotiating national agreements across various sectors. Previously, Rota held positions such as Sales Director at PVG Italy, where commercial policies were developed for multiple channels, and Country Sales Manager at CFI-EXTEL, overseeing negotiations and promotional initiatives. Earlier career experiences include Retail Area Manager roles at Lidl Italia and Bricocenter Italia, focusing on store performance and team management. Rota began a career at TOTALERG SPA as a Junior Retail Manager. Rota holds a Master in Retail Management from 24ORE Business School and a degree in Political Sciences from Università degli Studi di Milano.