Rohan Iyer

Head - Brand & Partnerships at YallaMarket

Rohan Iyer is currently working as an Investor & Strategic Advisor at a confidential company since April 2022. Prior to this, they worked at Yalla Market as the Head of Brand & Partnerships, where they managed brand partnerships, brand listings on e-commerce platforms, and led market research for long-term brand growth. Rohan also managed social media agencies and implemented paid and organic content on various platforms.

From October 2021 to January 2022, Rohan worked as a Digital Marketing Manager at Inspiratus. In this role, they were responsible for developing content and brand marketing strategies, leading acquisition and retention campaigns, and monitoring the marketing budget.

From November 2016 to October 2021, Rohan held the position of Brand Manager at Xpress Money. Their responsibilities included managing integrated brand campaigns, customer acquisition and retention campaigns, digital campaigns, and analyzing web analytics for user experience optimization. Rohan also led brand sponsorship activation campaigns and received recognition for their work.

Rohan has previous experience as an Associate at Cartesian Consulting, a Management Trainee at Xpress Money Services Ltd, and a Business Consultant at MitKat Advisory Services Pvt Ltd.

Rohan Iyer completed their education as follows:

- From 2014 to 2016, they attended the Institute of Management Technology, Ghaziabad, and obtained a Post Graduate Diploma in Management with a focus on Marketing.

- From 2007 to 2011, they pursued their Bachelor of Engineering (B.E.) degree in Information Technology from SIES Graduate School of Technology.

- From 2005 to 2007, they attended B.N. Bandodkar College of Science and completed their Higher Secondary Certificate in the field of Science.

- Starting from 1993 until 2005, they attended A.K. Joshi English Medium School; however, no specific degree or field of study was mentioned for this period.

In addition to their formal education, Rohan Iyer has obtained several certifications. These include "Implementing Supply Chain Management" and "Supply Chain Foundations" from LinkedIn, both obtained in April 2023. Rohan also holds certifications such as "Advertising on Facebook (2019)", "Advertising on Facebook: Advanced", "Strategic Partnerships", "Marketing Tools: Digital Marketing (2019)", "Brand and Marketing Integration", "Content Marketing: Social Media", "Customer Retention", "Data Visualization for Marketers", "Jodi Glickman on Pitching Yourself", and "Online Marketing Foundations" from LinkedIn. These were obtained between 2020 and 2021. Further certifications include "Brand Building Basics", "How to Rock Social Media", and "Shane Snow on Storytelling" from LinkedIn, obtained in October 2016. Moreover, they have successfully completed the "Strategic Decision Making" certification from enParadigm Knowledge Solutions in February 2015. Lastly, Rohan Iyer holds certifications from Google, including the "Google Analytics Individual Qualification" obtained in November 2022, and the "Google Ads Display Certification" and "Google Ads Search Certification" obtained in October and November 2022 respectively. Rohan has also obtained the "Hubspot Inbound Certification" from HubSpot Academy in February 2021.

Links

Timeline

  • Head - Brand & Partnerships

    January, 2022 - present