Chris Reid

Chris Reid has extensive experience in the motorsports industry, serving as the National Manager of Product Planning and Research at Yamaha Motor Canada since April 1988. In this role, Chris is responsible for strategic planning, research, and development of motorsports products and accessories. Prior to this position, Chris held various roles including Product Manager, which involved territory service consulting, media relations, brand development, and marketing. Chris also owned and operated CrossTown Cycle and Sport, a dealership for motorcycle and snowmobile franchises in British Columbia, from January 1983 to March 1986. Chris holds a Bachelor of Science in Fine Arts with a focus on design from Mount Royal University, completed between 1973 and 1975.