Lena Boixel

Lena Boixel serves as the Business Intelligence & Analysis Department Manager at Yamaha Motor Europe N.V. since October 2017, overseeing the Marine division and managing market intelligence, business planning, purchasing, and inventory management, along with leading ERP implementation for sales and logistics. Previously, Lena held several positions at Yamaha, including Business Development Lead and Business Plan Coordinator. Prior experience at Michelin involved roles as Pricing Manager and Marketing Communication Manager, where responsibilities included market analysis and competitive strategy in the France and Benelux regions, as well as managing significant marketing events in East Asia and Oceania. Earlier professional experiences included roles at Decathlon France and Decathlon Sports India, with a focus on geo-marketing analysis and financial control. Lena holds an MSc in Management from emlyon business school and has studied at Copenhagen Business School.