Mitzy Chávez Morales

Mitzy Chávez Morales is a skilled business expert with a diverse background in digital media planning and strategic marketing. Currently serving at Yape since August 2022, Mitzy has made significant contributions to user experience improvement and financial product sales. Prior experience includes roles at Banco de Crédito BCP, where leadership encompassed growth hacking and content strategy for the Via BCP channel, utilizing tools such as Google Analytics and Hotjar. Previous positions at IPG Mediabrands and Publicis One involved strategic media planning and performance optimization for major brands, as well as experience in planning and management control in other organizations. Mitzy holds multiple degrees, including an MSc in Marketing Management from EADA Business School and a Magíster en Dirección de Marketing from CENTRUM PUCP.