Alvaro Romero

Alvaro Romero is an experienced strategist currently working at YARD NYC since November 2021, previously holding a similar position at Forsman & Bodenfors New York from June 2018 to December 2021, where work involved brands such as YouTube Premium, Crocs, and Pink. Alvaro co-founded SideWagon, a creative studio focused on documenting American National Parks and collaborating with major brands like Mercedes-Benz and Arc'teryx. Additional experiences include a fellowship with the 4A's Multicultural Advertising Internship Program, and roles as Vice President of Creative at Marketers of Baruch, Creative Strategist Intern at adidas, and Graphic Designer at Pharmapacks.com and Baruch College. Alvaro holds a Bachelor of Business Administration in Marketing with a specialization in Advertising and a minor in Psychology from Baruch College.