Paul Fitzpatrick

Paul Fitzpatrick is an accomplished marketing and communications leader with extensive experience across various sectors, including technology, automotive, and insurance. Currently serving as the Head of Communications at YASA since October 2022, Paul drives marketing strategies for innovative electric propulsion technologies. Prior roles include Head of Acquisition for The AA, Managing Director at Woodrose Digital, and Senior Digital Product Owner for Assurant in Europe, where Paul managed significant financial services programs. With a strong background in digital marketing and performance management from positions at brands such as lastminute.com, Sony Ericsson, and General Motors, Paul combines strategic vision with operational expertise. Paul holds postgraduate diplomas from the Chartered Institute of Marketing and The Institute of Direct and Digital Marketing, alongside a degree in Communications Systems Engineering from Coventry University.