Nicki Schmidt

Nicki Schmidt is an experienced marketing professional with a strong background in industrial control and automation products. Currently serving as the Marketing Manager for the Americas at Yaskawa America, Inc. since April 2021, Nicki has previous experience as the Director of Marketing and Communications at Vector Controls and Automation Group and as Marketing Manager for North America at Caleffi Hydronic Solutions. Prior roles include Marketing Manager for the Americas at Danfoss Drives and Marketing Specialist at Eaton. With a career beginning in 1993 at The Goodyear Tire & Rubber Co., Nicki has developed expertise in brand management, communications, and marketing strategy across various industries. Nicki holds dual Bachelor of Science degrees in Marketing and Business Administration from Lakeland University.