Lwazi Mluma

Lwazi Mluma has a diverse work experience that spans over several years. In 2006, they started as a Brand Activator/Promoter at Looks International, where they promoted products, communicated product information to customers, built brand trust, and increased sales through customer interaction. From 2009 to 2010, they worked as a Freelance Stylist at Urban Degree, interacting with customers to sell outfits, utilizing creative selling techniques, and building and sustaining client relationships. In 2010, Lwazi briefly worked as a Public Relations Assistant at AS Marketing, assisting in developing corporate communication plans, media liaison, and media planning, and developing Integrated Marketing Communications Plans. From 2012 to 2013, they worked as a Jnr SEO & Digital Media/Marketing Consultant at UNITED VEHICLE SERVICES, focusing on online brand development, digital marketing, building and enhancing social media outlets, and implementing comprehensive social media marketing plans. In 2014, Lwazi joined ETV as an Online Content Producer and later became a Junior Programme Planner, where they researched potential international programming, viewed screeners, and briefed the programming department. From 2019 to 2021, they worked as a Social Media & Digital Content Manager at Ochre Media, responsible for developing the brand voice and personality, creating and managing brand content, and responding to trending opportunities. In 2019, Lwazi also worked as a Social Media Strategist (Freelance) at The Communication Firm. At Sesame Workshop, they served as a Senior Manager of Digital Media from 2021 to 2022, and they are currently working as a Digital Performance Marketing Lead at Yassir since 2023.

Lwazi Mluma completed their Bachelor of Arts degree in Media, Communication & Culture from Nelson Mandela University. Lwazi attended the university from 2006 to 2009. In addition to their degree, Lwazi Mluma obtained several certifications from Google, including AdWords Search Certification and AdWords Display Certification. The certifications were obtained in July 2017 and June 2017, respectively.