Jim Che

Jim Che is an accomplished professional with extensive experience in business development and retail strategy. Currently serving as the Offline Channel BD Head at Yatsen Holding since July 2020, Jim has also been involved in business development at Estée Lauder since March 2018 and has held the position of Senior Manager for Retail Expansion Strategy at adidas Group since June 2015. Prior to these roles, Jim was the Senior Strategy Analysis Manager for Store Development at Starbucks China from January 2010 to June 2015 and worked as a Senior Executive in RSU Advisory at Nielsen from October 2007 to December 2009. Jim holds a degree from East China Normal University.