Lijun Xiang

Lijun Xiang has a diverse work experience in the field of digital advertisement operation and user growth management. In 2016, Lijun interned at Amazon Web Services, where they analyzed China's startup business environment and invited potential startups to join the ecosystem. In 2017, they interned at ByteDance, optimizing advertisements in apps like Toutiao. At JD Group in 2018, Lijun worked as a Digital AD Operator, conducting advertising campaigns for key accounts and achieving significant ROI. They returned to ByteDance later that year, this time as a Senior User Growth Manager, where they successfully repositioned Xigua Video as a long-form platform and surpassed Huoshan Video in terms of user engagement. Currently, Lijun holds the role of Douyin Live principal of Perfect Diary at Yatsen Holding, managing live-streaming operations and reshaping the team for continued success.

Lijun Xiang obtained their Master's Degree in Business Communications from the University of International Business and Economics from 2015 to 2018. In 2016-2017, they also went on an exchange program at Loyola University Chicago. Additionally, they have obtained certifications in Engagement & Nurture Marketing Strategies, The Importance of Listening, and What is Social? from Coursera Course Certificates. Moreover, they have a certification in Test for English Majors-Band 8 from the Chinese Ministry of Education. Lastly, they hold an Erhu Lv.5 certification from the Shanghai Musician Association.