Yealands Wine Group
Fedor Ledenev is a seasoned marketing professional with extensive experience in various managerial roles across multiple industries. Currently serving as Global Marketing Manager at Yealands Wine Group since November 2024, Fedor previously held the position of Trade Marketing and Program Manager at BAT, focusing on retail activation and product launches in New Zealand. Fedor's background includes notable roles at Nestlé and Nestlé Purina PetCare, with expertise in brand management and shopper activation. Additional experience includes positions at JUUL Labs, Samsung New Zealand, and a consulting role at Sliday, complemented by academic supervision at AUT University. Fedor's educational credentials encompass a Graduate Diploma in Business with a marketing major, a Certificate in Digital Marketing, and specialized training in production and project management.
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Yealands Wine Group
Since launching in 2008 the Yealands Wine Group (YWG) has established itself as one of New Zealand's pre-eminent wine exporters. The company has been recognised globally for its sustainable practices, (Green Company GC-Mark certified, International Green Awards, Drinks Business Green Awards), the quality of its wines, (NZ Wine Producer of the Year, International Wine & Spirit Competition 2014) and its business model processes (American Chamber of Commerce - Exporter of the Year). Whilst much has been achieved in a short space of time, the group's ambitious approach - best encapsulated by their philosophy 'Think boldly, tread lightly and never say it can't be done', targets strong sustained growth and development of a truly global business. SUPPLY - 85% Sauvignon Blanc. Other varietals: Pinot Gris, Riesling, Gewurztraminer, Gruner Veltliner, Viognier, Chardonnay, Albarino, Pinot Noir, Merlot, Syrah, Tempranillo, Cabernet Franc, Port - Over 100 Parcels of Sauvignon Blanc vinified separately - Regional Blends through to sub regions, single vineyard and single blocks