Serge Elkiner

Serge Elkiner is the CEO and Co-Founder of YellowPepper and Senior VP, Head of Products for Visa Direct.

Recognizing the high level of cell phone penetration in Latin America and the Caribbean, Serge saw the potential for the deployment of a successful digital finance ecosystem in the region. Under Serge’s leadership and innovative vision, YellowPepper partners with banks and retailers to bring the future of payments and banking to consumers.

In 2018, he spearheaded the company into a new strategic direction, secured a series D funding round of 12.5M with participation from Visa and achieved a spot on the prestigious The Fintech 250 list by CB Insights.

In October 2020, YellowPepper was acquired by Visa and, two years later, Serge was appointed Head of Products for Visa Direct.

Today, YellowPepper’s technology is live in over 14 countries.

Born and raised in Brussels, Serge has been politically active since the ripe age of 16 when he was selected as leader of one of Belgium’s largest youth movements.

Serge Elkiner earned his B.S. in Accounting from Boston University.