Darrin Samaha

Darrin Samaha has extensive experience in the marketing and creative fields. Darrin worked at Blue Coda for over 13 years as the Chief Creative Officer and Founder, where they led all discovery, strategy, and creative phases. During their tenure, they focused on developing and executing client strategies and visions, as well as synchronizing client and agency creative and technical teams. Prior to Blue Coda, Darrin worked as a Consultant at Liberty Mutual and Painted Word, Inc. Darrin also served as an Associate Consultant at Vignette Corporation. Currently, Darrin holds the position of Vice President of Marketing at Yesway since 2016.

Darrin Samaha pursued their education at several institutions. Darrin obtained a Master of Business Administration (MBA) degree in Business Administration and Management, specializing in Marketing and Brand Strategy, from Northwestern University - Kellogg School of Management. This program lasted from 2018 to 2020. Additionally, Darrin attended the same school for a Marketing Leadership Executive Education Program in July 2017, where they gained knowledge in Strategic Marketing, Branding, Communications, Consumer Insight, Loyalty, Pricing, and Advertising. Prior to their MBA, Darrin completed their Bachelor of Arts degree in Human Factors Psychology at Tufts University. Unfortunately, the specific start and end years for the Marketing Leadership Executive Education Program and their undergraduate education are not provided.