Christina Trafford

Christina Trafford, PMP, has a diverse work experience spanning various roles and industries. Christina currently works at YETI as a Senior Manager in Project Management since 2022. Previously, they held the position of Team Leader/Manager of Productivity Services at Whole Foods Market from 2019 to 2022.

Before joining Whole Foods Market, Christina worked at T3, where they served as a Program Director from 2016 to 2019. In this role, they oversaw program, product, and production management for the Allstate portfolio, managing aspects such as web, mobile app, social media, video production, and paid media.

Christina also held the position of Senior Producer at T3 from 2010 to 2016. In this role, they managed projects from discovery through launch, focusing on risk management, budgeting, scheduling, and quality control. Additionally, they led the Allstate Social LOB, managing large-scale social campaigns and video production.

Furthermore, Christina gained experience as an Associate Producer at Arc Worldwide/Leo Burnett from 2008 to 2010. Christina produced digital advertising, managed production budgets and timelines, and collaborated with various vendors. Their client work included BlackBerry, Philip Morris USA, Kellogg's, Nintendo, and Girl Scouts GCNWI.

Earlier in their career, Christina held a position as a Production Intern at Leo Burnett in 2008, where they managed budgets and schedules and contributed to the production of various campaigns.

Prior to their advertising and production roles, Christina began their career as an intern at the Word of Mouth Marketing Association (WOMMA) in 2007. Their responsibilities included securing partnership agreements, researching and presenting company descriptions, and contacting member organizations.

Overall, Christina Trafford, PMP, has a strong background in project management, production, and advertising, with extensive experience across different industries.

Christina Trafford, PMP, obtained their Bachelor of Science (BS) degree in Advertising and Italian from the University of Illinois Urbana-Champaign, where they attended from 2004 to 2008. In 2009, they completed courses in Vocal Techniques 1 & 2 at the Old Town School of Folk Music. In terms of additional certifications, Christina obtained the Project Management Professional (PMP) certification from the Project Management Institute in December 2013. Christina also holds the ITIL Foundation Level certification from AXELOS Global Best Practice, acquired in January 2021, and the SAFe® 4 Product Owner Product Manager certification from Scaled Agile, Inc., obtained in September 2019.