Sam Dorman

Sam Dorman is an accomplished creative professional with extensive experience in visual design and campaign strategy. Currently serving as Creative Lead for the Global SMB team at TikTok since June 2021, Sam oversees the concept, creative direction, and design review of campaigns produced by agencies. Previously, as Art Director at Bumble, Sam collaborated with brand managers to create experiential marketing strategies targeting Gen Z. Sam's earlier roles as Associate Art Director at Signal Theory Inc. involved directing photo and video shoots for SONIC Drive-In, along with extensive design work for various media. Sam began a career in design at Veterans United Home Loans and gained initial experience as a Social Media Intern at Hoot Design Co. and a Weather Assist Team Associate at State Farm. Sam holds a degree in Strategic Communication and Integrated Marketing with a focus on Graphic Design from Stephens College.