Shalom Gonzalez

Associate Manager, Ecommerce Marketing - Paid Search at YETI

Shalom Gonzalez has extensive work experience, starting with a role as a Marketing & Strategic Communication Intern at Valencia College in 2016. They later served as an Event Planner for the Campus Activities Board and also worked as a Financial and Managerial Accounting Tutor and a Curriculum Assistant | Supplemental Learning Leader at Valencia College.

In 2018, Shalom joined IZEA as a Client Services Intern before taking on the position of Senior Marketing Manager and UNITE Ambassador | Peer Mentor at the University of Central Florida. They were also a part of the Professional Selling Program at the university's College of Business Administration.

The following year, Shalom became an Account Development Manager and Mentorship Program Graduate | Mentor at Barton Healthcare Staffing. They simultaneously served as a Senior Marketing Manager at the University of Central Florida.

Shalom joined the PUMA Group in 2020 as a Junior Manager, eCommerce Marketing - Paid Search and later became the Womens ERG Co-Founder & Communications/Marketing Chair.

Most recently, Shalom has been working at YETI since 2022, initially as a Specialist, eCommerce Marketing - Paid Search and now as an Associate Manager, eCommerce Marketing - Paid Search.

Shalom Gonzalez completed their Bachelor of Science in Business Administration with a focus on the Marketing Professional Selling Track at the University of Central Florida from 2017 to 2019. Prior to that, they obtained an Associate's Degree from Valencia College from 2015 to 2017, where they studied A.A General Studies and A.S Business Administration Management Specialization with a GPA of 3.9.

In terms of additional certifications, Shalom Gonzalez has acquired several credentials. They obtained a Digital Marketing Professional Certificate from Wharton Online in April 2022, a Google Project Management certification from Google in January 2022, and a Fundamentals of Digital Marketing, Social Media, and e-Commerce certification from Wharton Online in May 2021. They also hold an Advanced Google Ads certification from LinkedIn, earned in September 2020.

In 2019, Shalom Gonzalez completed The Fundamentals of Digital Marketing certification offered by Google. They also obtained certifications in Content Marketing from HubSpot and Shopping Ads from Google in April 2020 and May 2021, respectively. Lastly, they received a Social Media certification from HubSpot in April 2020 and a certification in The Science of Well-Being from Yale University in April 2020.

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