Barry Saunders

Barry Saunders possesses extensive experience in strategic leadership and consulting within the nonprofit and corporate sectors. Currently serving as Senior Vice President of Strategy, Membership, and Programs at the YMCA of Greater Richmond since October 2021, Barry previously held the position of Principal at Joe Smith | Brand Consultancy from October 2013 to December 2021. Barry's career includes roles as Partner at Prophet (2009-2013), Senior Consultant at Play (2006-2009), Financial Advisor at VALIC (2002-2006), and Director of Marketing, Membership & Aquatics at the YMCA of Greater Richmond (1998-2002). Barry’s early career included serving as Director of Communications & Assistant to the President at John Tyler Community College from 1989 to 1998. Academic credentials include a Master of Arts in English Language and Literature from the University of Maryland and a Bachelor of Arts in the same field from James Madison University.