Alexandra Rosenblum

Alexandra Rosenblum is an experienced marketing professional currently serving as the Lifecycle Product Marketing Manager at Yotpo since January 2025. Prior to this role, Alexandra worked at Karma from January 2019 to February 2025, where key positions included Lead Product Manager and Product Marketing Manager, focusing on user-centric online shopping experiences and go-to-market strategies. As Head of CRM and Affiliate Marketing at Karma, Alexandra successfully overhauled the communication strategy using Braze, leading to improved engagement metrics. Earlier experience includes serving as Marketing Manager at Marco Bicego, where Alexandra managed a multi-million dollar digital marketing budget, and an internship as a Marketing Coordinator at Ivy.co. Alexandra holds a Bachelor of Science in Business Administration from San Francisco State University, obtained in 2016.