Ben Eatwell

Marketing Director APAC at Yotpo

Ben Eatwell has an extensive work experience spanning over several companies and roles. Ben began their career as a Product Manager at Pira International, where they worked on conferences. Ben then moved on to IntertechPira, where they served as the Head of Product, Commercial, managing a team of product managers and overseeing the GTM plans. At IQPC Sydney, they took on the role of Divisional Director, B2B Products, where they grew the division by 400% over three years.

Following this, Eatwell joined Cirrus Media Australia as the General Manager, B2B Products, where they built a team and focused on events, content, and experiential marketing. At Prospex Lab, they worked as a Demand Strategy Consultant, consulting B2B organizations in technology and financial services on integrated, content-driven marketing campaigns.

Eatwell then joined LinkedIn, where they held various roles including Snr Marketing Manager ANZ, LinkedIn Sales Solutions and Head of Marketing, LinkedIn Sales & Marketing Solutions. Ben led marketing efforts for Sales Solutions and was responsible for building and executing the marketing strategy in Australia and New Zealand.

After their time at LinkedIn, Eatwell became the Chief Marketing Officer and later the Chief Operating Officer at Weploy. In both roles, they played a key role in developing the business strategy and building capability within the senior leadership team.

Most recently, Eatwell worked at Rescale, where they held positions such as Director of Demand Generation and Senior Director of Marketing. In these roles, they built the global demand generation engine and led a talented and growing team.

Currently, Eatwell is the Marketing Director APAC at Yotpo, a position they took on in 2023.

Ben Eatwell attended Cranleigh School, although the exact dates are unknown. Ben then pursued A' Levels at George Abbot from 1996 to 1998. Later, from 2001 to 2004, they attended the University of Exeter, where they earned a Bachelor of Science (BSc Hons) degree in Cognitive Science.

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Previous companies

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Timeline

  • Marketing Director APAC

    March, 2023 - present

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