Ken Kuperstein

VP Marketing at Yottaa

Ken Kuperstein has a diverse work experience spanning over several companies and roles. Ken started their career in 1991 in account management for advertising agencies such as MVBMS/Euro RSCG, McCann-Erickson, and Mullen, where they developed successful brand campaigns for various clients. Ken then moved to Hasbro, Inc. in 2004, where they served as the Global Lead for marketing strategy and product development for the Marvel brands portfolio. After that, they worked at adidas Group as a Retail Marketing Manager, managing retail marketing strategies for the Rockport brand. In 2011, they joined Life Fitness as the Director of Global Marketing for Cybex, leading marketing strategy, brand, demand generation, and product marketing for the premium fitness brand. Ken scaled the marketing department into a high-performing team before Cybex was acquired by Brunswick Corporation (Life Fitness) in 2016. From 2018 to 2022, Ken served as the VP of Marketing at One Door, where they were responsible for brand, market research, product marketing, demand generation, BDR, social, PR, events, and content. Currently, they hold the position of VP Marketing at Yottaa.

Ken Kuperstein has an MBA in Marketing from Babson F.W. Olin Graduate School of Business. Ken also obtained a Bachelor of Science in Advertising from Syracuse University's Newhouse School of Public Communications.

Links

Previous companies

Adidas logo
Hasbro logo
One Door logo
Life Fitness logo

Timeline

  • VP Marketing

    January, 2023 - present

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