Ben Cotton currently serves as a Senior Sales Enablement Manager at You.com, an AI start-up founded by Richard Socher and Bryan McCann. With extensive experience in sales enablement, Ben has held various significant roles including Director of Enablement at PitchBook Data and Global Enablement Lead at Google, where key contributions included the design and delivery of global onboarding programs and strategies that drove substantial revenue gains. As a founder member of both Sales Enablement PRO and the Revenue Enablement Society, Ben is actively involved in advancing best practices within the sales enablement community. Additionally, Ben maintains a personal blog, Ben-Cotton.com, focusing on creating innovative go-to-market strategies for the AI age. Ben earned a Bachelor of Arts in Public Relations from Leeds Beckett University.
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