Shelaine Maxfield

Shelaine Maxfield is president of The Younique Foundation. In this role, she creates the vision of what should happen for the The Younique Foundation, including its retreats.

The Younique Foundation was the driving purpose for the creation of Younique. Founder and Chief Executive Officer Derek Maxfield—who is Shelaine’s husband—had promised a dying friend that he would do something good with his life—and The Younique Foundation fulfilled that promise.

A conversation between Derek and Shelaine sparked the idea to specifically create an organization to help survivors of childhood sexual abuse find healing and hope. Younique was founded in 2012 with creating funding for The Younique Foundation as its ultimate goal—and as the fastest-growing direct sales company in history, Younique succeeded enough to make that dream a reality within two short years.

Shelaine has been at the helm of The Younique Foundation since it opened in 2014. She credits the foundation’s work with awakening in her a sense of purpose she didn’t know she had. Shelaine has traveled the globe inspiring Younique Presenters and others to find their callings and to make a powerful difference in the world. Before her work at The Younique Foundation, Shelaine was a stay-at-home mother to her five children.

She currently serves on her children’s school board and loves spending time with her family. Although Shelaine loves to travel and has the ambitious goal of seeing all of the temples of The Church of Jesus Christ of Latter-day Saints around the world, she says that her favorite place is home.