Alan Traverse

Alan Traverse is a seasoned professional with extensive experience in research and business intelligence, currently serving as Manager at Thryv since February 2010. Alan's role includes managing a research team to provide insights across all organizational levels and overseeing the implementation of customer experience metrics, resulting in significant improvements in Net Promoter Score (NPS) and customer retention. In addition to work at Thryv, Alan holds a position as Adjunct Professor of Economics and Marketing at Columbia College, developing curricula for various courses. Previously, Alan has held leadership roles in research and strategy across several prominent organizations, including Brierley & Partners and CitiMortgage, where responsibilities included loyalty studies and comprehensive market analyses. Academic credentials include advanced degrees in Marketing Research and Economics from the University of Texas at Arlington.