Senior Director, Campaigns

Yubico, the inventor of the YubiKey, the world's first and leading security key, makes secure login easy and available for everyone. The company was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq First North Growth Market Stockholm: YUBICO. Customers include 30% of Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries, relying on Yubico technology to secure access to computers, online services and mobile apps. The company is located in 14 countries with headquarters in Stockholm, Sweden and Santa Clara, CA. . We are a diverse, multinational, fast-growing company fueled by a strong company culture and our mission to make the internet safer for all.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.

The Role:

As the head of the global campaigns team, the Senior Director, Campaigns will own the strategy, execution and optimization of global demand generation campaigns that support Yubico’s strong authentication marketing motions. You will take the lead on the development and execution of impactful, measurable, integrated demand generation campaigns, that involve one-to-many and one-to-one (including Account Based Marketing) campaigns, that drive leads, pipeline and ACV globally. This pivotal role requires a strategic problem solver with a strong background in B2B integrated campaign management (ideally in Security), lead generation, and proven experience in collaborating with cross-functional teams, regional marketing teams, and sales colleagues to set campaign objectives, execute on a plan, and measure impact to drive pipeline and results. You will work closely with key Marketing and Sales stakeholders to develop and disseminate campaign messaging that supports our go-to-market themes, ensuring that these messages are distributed to the right audiences at the right time across our various marketing channels and global regions.

Tasks & Responsibilities:

• Ensure seamless delivery of fully integrated campaigns that drive awareness, database growth, lead conversion and pipeline creation, and sales acceleration
• Manage global integrated demand generation campaign strategy through alignment and collaboration with teams across the marketing organization, including product marketing, partner marketing, media and advertising, analyst, creative, social, and regional programs to deliver a unified message to the market
• Build relevant content centered around customer problems and use cases that can be leveraged across sales and marketing teams. Shape the strategic direction for the overall campaign. Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, content maps, nurture, events, and programs to create a consistent customer experience across all channels
• Partner with Yubico’s internal creative team and external vendors to develop creative concepts, themes and assets to support execution of the campaign
• Measure, analyze, report, and optimize the performance of integrated campaigns to ensure maximum ROI across all channels
• Communicate campaign findings to marketing leadership, highlighting wins, losses, and opportunities to inform future strategy iteration
• Work closely with marketing and sales enablement teams to ensure message continuity across the marketing and sales experience, making sure sales teams are armed with the relevant messaging to maximize campaign follow-up impact

Basic Qualification:

• 10+ years of professional experience with 8+ years experience in global demand generation campaigns in a high-growth company
• Extensive experience working cross-functionally to execute full-funnel integrated marketing campaigns across multiple international regions
• Strong understanding of funnel metrics and optimization strategies to maximize campaign ROI
• Proficiency in Marketo and Salesforce with ability to build, analyze and act on reports
• Strong project management skills with ability to handle multiple projects at once and drive alignment across multiple stakeholders
• Data-driven approach with strong analytical, verbal communication and excellent interpersonal skills
• Self-sufficient: can complete tasks and projects independently and within groups with limited management required
• Exceptional at managing multiple nuanced work streams and requests simultaneously, demonstrating the ability to synthesize complex information and emerge with a prioritized strategic plan