Nishat Pathan

Nishat Pathan has a diverse work experience in the digital marketing field. They started their career at Elite Information Technology as an SEO Executive, where they were responsible for on-page and off-page optimization, researching and proposing new approaches to improving search engine rankings, and selecting search phrases and keywords. They then moved on to RIMS Pvt Ltd Gurgaon, where they served as a Team Lead and managed SEM, SEO, and PPC campaigns. At Southall Travel Ltd, Nishat worked as a Digital Marketing Specialist, handling various tasks such as digital media planning, optimizing copy and landing pages, customer acquisition and retention, tracking and analyzing website analytics and PPC initiatives, and collaborating with other marketing teams. They later joined Digidarts Marketing Pvt Ltd as a Digital Marketing Analyst, focusing on conducting keyword research, analyzing websites, monitoring SEO results for clients, and managing projects. Nishat's next role was as a Digital Marketing Manager at Walnut Marketing India Pvt Ltd, where they oversaw digital marketing activities. They then joined Innovatiview as an Assistant Manager of Digital Marketing, responsible for various digital marketing tasks. Nishat is currently working at Z1 Media as an Assistant Manager of Media Buying.

Nishat Pathan completed a Bachelor of Engineering (B.E.) degree in Information Technology from the University of Rajasthan from 2005 to 2009. Additionally, Nishat obtained Google AdWords certification in December 2018.