Phuong Nguyen

Phuong Nguyen is a seasoned Growth Manager at Zalopay, with extensive experience in managing Business Intelligence teams and driving innovative growth strategies, including overseeing the Zalopay Loyalty Program. Phuong has successfully developed CRM strategies, directed promotional campaigns, and collaborated with Data Science teams to enhance user retention through advanced analytics. Prior to Zalopay, Phuong held key roles at Sendo.vn and Lazada, focusing on marketing performance optimization and Business Intelligence analysis. A graduate of the University of Economics Ho Chi Minh City with a Bachelor's degree in Finance, Phuong has demonstrated a strong ability to leverage data for strategic decision-making and performance improvement throughout a progressive career.