Joana Ferreira

Senior Product Manager at ZAP

Joana Ferreira is a seasoned professional in product management and strategic planning, currently serving as Senior Product Manager at ZAP - A minha TV since September 2022, overseeing product management for Fixed Internet, Wi-Fi, and Video Products. Previously, Joana held various roles at NOS SGPS from January 2014 to August 2020, including Video Product Strategy Manager, where responsibilities encompassed shaping the overall business strategy for video products, leading the Core TV team, and managing linear TV content. Joana's experience also includes positions at ZON OPTIMUS and ZON TV Cabo, focusing on product development and analysis. Joana started a career at PT Multimedia as Project Implementation Manager, contributing to pricing, promotions, and CRM developments. Joana Ferreira holds an MBA in Marketing from Universidade Católica Portuguesa and a degree in Accounting and Business Management from Nova School of Business and Economics.

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