Ana Sordo

Ana Sordo serves as the Vice President of Demand Generation at Zappi, focusing on enhancing companies' decision-making through agile insights for product and advertising development. Concurrently, Ana holds roles as an Advisory Board Member and Chief Revenue Officer at Runa, where leadership of a cross-functional team drives sustainable revenue generation in the fast-growing payroll and HR software sector for SMEs in Latin America. Previous experience includes various marketing leadership positions at HubSpot, where Ana managed international marketing strategies, and global content strategizing at Skyword Inc. Ana's educational background includes an MBA from Hult International Business School and an executive education in Strategy and Innovation from MIT Sloan.