Esther Yang

Esther Yang is a marketing professional with extensive experience in search engine marketing and digital advertising. Currently serving as the Manager of SEM & PLA at Zappos Family of Companies since November 2023, Esther manages initiatives related to paid search, shopping, paid social, and retargeting. Previously, Esther held the position of SEM Manager at Public Rec, where responsibilities included paid search, feed management, and programmatic email. Prior roles also include Associate Marketing Manager at Expedia Group, focusing on paid app acquisition and CRM, and Manager of Client Strategy and Service at January Digital, working with prominent clients. Esther began a career as a Digital Specialist at JCPenney and an Advertising Coordinator at Resolution Media. Esther holds a Bachelor’s Degree in Marketing from The University of Texas at Dallas.