Karin Vidonja

Karin Vidonja is an experienced marketing professional specializing in digital marketing and analytics. Currently serving as the Head of Advertising & Product Marketing at Zavarovalnica Sava, Karin leads rebranding efforts and coordinates product marketing campaigns. With a history of working as a Digital Marketing & Web Analytics Specialist, Karin has extensive experience in analyzing marketing KPIs and website redesign projects. As a Freelance Digital Marketing & Analytics Consultant, Karin provides insight into Google Analytics 4 implementations and develops digital marketing strategies for various clients. Previous roles include Digital Marketing Manager at Cleanshelf, Digital Strategist at Futura DDB, and positions in digital strategy and marketing communications. Karin holds a Master's degree in Social Informatics and a Bachelor's degree in Marketing Communications & PR from the University of Ljubljana.