Anantha Krishna Rajpurohit

Anantha Krishna Rajpurohit is an experienced data science professional currently serving as Associate Director at Zee Entertainment Enterprises Limited since August 2022. Prior to this role, Anantha held various positions at BCG GAMMA from July 2018 to November 2022, including Data & Analytics Lead and Lead Analyst, where significant contributions were made in areas such as credit risk modeling, ad sales strategy, and SKU optimization for major clients. Anantha's earlier experience at Mu Sigma Inc. included leading teams in data integrity and fraud detection projects for multinational clients, showcasing expertise in machine learning applications and client relationship management. Anantha holds a Bachelor of Engineering in Electrical and Electronics Engineering from Bangalore University.