Alex Royston

Alex Royston is an experienced professional in the fields of strategy, analytics, and digital marketing. Currently serving as EVP, Head of Strategy, and Analytics Lead at Zenith since March 2010, Alex has held progressive roles including SVP of Strategy and VP, Global Group Strategy Director. With additional leadership experience as a Board Member for the Communications and Partnerships Directors at the Data Visualization Society, Alex has also worked at Universal McCann and Junior, specializing in digital strategy and media management respectively. Education includes an MFA in Data Analytics and Visualization from the Maryland Institute College of Art, a Mini MBA in Marketing, and a Master's in Human-Computer Interaction Design, along with foundational degrees in Accounting and Strategic Planning.