Caroline Schares

Caroline Schares is a seasoned professional with extensive experience in digital media investment and programmatic strategy. Currently serving as Senior Vice President of Investment at Publicis Alchemy since May 2014, Caroline oversees media investments for multiple brands under Eli Lilly Co. Previously, Caroline held several leadership roles in programmatic media at Zenith, including Vice President and Director, managing the in-house team called Precision, which specializes in activating self-service programmatic buys across a variety of channels. Caroline’s career also includes significant roles at 360i, Studiocom, and Morrison Agency, where responsibilities involved managing digital media for notable clients such as JCPenney, Olive Garden, and Capital One Bank. Academically, Caroline holds a BBA in Marketing from the University of Georgia's Terry College of Business.