Eduardo Rico Carrasco

Eduardo Rico Carrasco is an experienced marketing professional currently serving as the Biddable Account Director at Zenith since June 2018, managing global multi-platform campaigns for clients such as H&M, Electrolux, and Three Mobile across 61 markets. With a strong foundation in campaign strategy and analysis, Eduardo has led innovative initiatives including the launch of TikTok for H&M's Divided BU and the development of Test & Learn roadmaps. Previous roles include Biddable Account Manager and Paid Social Senior Account Executive at Zenith, along with marketing positions at Ensemble Espanol Spanish Dance Theater, where Eduardo elevated the marketing department, and experience as an English teacher and art trainee. Eduardo holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Universidad Rey Juan Carlos and has also studied Communication, Marketing, and Media Studies in Austria.