Paula Espitia

Paula Espitia is a seasoned media strategist currently serving as a Senior Planner for Strategy & Investment at Zenith since November 2023. Previously, Paula held the role of Digital Media Planner at Hawkeye, where responsibilities included overseeing traffic management and budgetary operations, utilizing data for performance marketing, and managing teams. Earlier experience includes positions at EightBar as an Associate in Direct Investment, where media buying and campaign optimization focused on IBM, as well as marketing roles at Manhattan College, Fox News Media, Danielle Nicole, and Friends Of Van Cortlandt Park. Paula holds an MBA in Organizations, Markets and Sustainability and a Bachelor's Degree in Marketing from Manhattan University, complemented by a brief education at the Fashion Institute of Technology.