Shelley Gayford

Shelley Gayford is an accomplished marketing and media professional with over two decades of experience in integrated planning and communications. Currently serving as EVP, Director of Integrated Planning at Zenith Media US since November 2001, Shelley has managed accounts for major clients including General Mills and Kohl's. Prior to this role, Shelley held various senior positions, including SVP, Managing Partner for Communications Planning at Zenith Media, overseeing strategic initiatives for prominent brands such as JP Morgan Chase and Ferrero Rocher. Shelley's impressive background also features leadership roles at AdXplorer Limited and Zenith Media Asia, as well as early career experience as Senior Media Manager at Colenso BBDO.