Yvonne Chow

Yvonne Chow has a diverse and extensive work experience in product marketing and leadership roles. Yvonne is currently serving as the Director of Product Marketing at Zennify since 2022. Prior to this, Yvonne was the Director of Product Marketing at BenchSci from 2021 to 2022, where they led the product marketing team and played a key role in establishing the company's first ERG, BenchShe+.

Before BenchSci, Yvonne held the position of Director of Marketing at Certn from 2020 to 2021. During their time there, they built and led the marketing department, overseeing lead generation, brand awareness, and marketing operations. Yvonne also served as a Marketing Advisor at COLAB during the same period.

From 2019 to 2020, Yvonne worked at Hootsuite, initially as a Global Senior Manager, Product Marketing and Solutions Marketing, where they led a team of product marketers and was responsible for product go-to-market strategies. Yvonne was later promoted to Senior Product Marketing Manager. Yvonne also served as a speaker in Hootsuite webinars, covering various topics related to social media and business goals.

Yvonne was part of the founding members of Product Marketing Alliance in 2019, a collective committed to elevating the product marketing role and sharing best practices. Yvonne participated in several engagements, including panel discussions and virtual keynotes.

Prior to this, Yvonne held leadership positions at LinkedIn, where they served as the Head of Product Marketing, Talent Solutions (APAC) from 2016 to 2018. Yvonne was responsible for driving product marketing strategies in the talent solutions division.

Yvonne also worked as the VP of Marketing at Fastacash Pte. Ltd. from 2015 to 2016. Yvonne led the company's corporate positioning and messaging efforts and played a crucial role in securing an award for the company at the Singapore Fintech Festival. Additionally, Yvonne served as the Senior Product Marketing Manager at Fastacash, where they led global marketing initiatives and developed branding and go-to-market strategies.

Furthermore, Yvonne's work experience includes a role as a Product Marketing Manager at Singtel from 2013 to 2015. During their time there, they were responsible for business development and GTM launches in the mobile commerce and mobile payments sector.

Overall, Yvonne Chow has shown extensive experience and expertise in product marketing, leadership, and strategic planning throughout their career.

Yvonne Chow holds a Bachelor's Degree in Management and Marketing from the University of Melbourne. Yvonne also completed the International Baccalaureate program at UWC South East Asia. In 2021, Yvonne obtained a certification in Product Marketing from the Product Marketing Alliance. Additionally, they have various certifications in marketing and related fields, including Advanced Social Advertising Certification from Hootsuite Academy, Hootsuite Social Marketing Certification, Marketing: Customer Segmentation from LinkedIn Learning, Advanced Product Marketing from LinkedIn, Hootsuite Platform Certification, Building an Integrated Online Marketing Plan from LinkedIn, Online Marketing Foundations from LinkedIn, Inbound Certification from HubSpot, and Hubspot Marketing Software from HubSpot.