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Gregory C.

Strategy & Planning Director at Zeno Group

Gregory C. has a diverse work experience in the field of communications and public relations. Gregory currently holds the role of Strategy & Planning Director at Zeno Group since 2022. Prior to this, they worked at Givaudan as the APAC Communications & Sustainability lead from 2021 to 2022, where they were responsible for regional communications, stakeholder engagement, and driving sustainability advocacy.

From 2019 to 2021, Gregory worked at Philip Morris International as a Communications Manager, focusing on corporate communications and reputation management campaigns in Singapore. Gregory also played a key role in stakeholder planning, research, and activation for sustainability and transformation initiatives.

Before that, Gregory was associated with Weber Shandwick from 2015 to 2019. During their tenure, they held various roles, including Senior Manager and Manager, Client Experience. Gregory led integrated communications campaigns, regional brand launches, and sponsorship activations, driving measurable business outcomes. Gregory also managed a global portfolio and worked closely with senior management teams to communicate organizations' positions on sensitive public issues.

Gregory began their career at Fulford Public Relations in 2013, where they worked as a Junior Account Manager and Consultant, specializing in integrated sports marketing. Gregory successfully managed high-profile campaigns and demonstrated exceptional account retention and growth.

Prior to that, they gained experience as a Public Relations & Communications Executive at Aglow Alicom and as a Writer at the University of Nevada, Las Vegas - Singapore Campus.

Overall, Gregory C. has a strong background in strategic communications, stakeholder engagement, and reputation management, with a proven track record of driving impactful campaigns and achieving business objectives.

Gregory C. has a Bachelor of Communication degree with a double major in Public Relations & Communications and Media Studies from Murdoch University. Gregory also holds a Diploma in Management Studies from SIMGE (SIM Global Education) and a Diploma in Mass Communication from SMA Institute of Higher Learning. In terms of additional certifications, Gregory has completed courses such as "Communicating in the Language of Leadership," "Leadership Mindsets," "Strategic Thinking," "The Six Morning Habits of High Performers" from LinkedIn, and "Facebook Blueprint" from Facebook.

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