Nazia Ahmad-Grullon

Nazia Ahmad-Grullon has a diverse work experience in the field of analytics and marketing. Nazia currently works at Zeno Group, where they hold the positions of SVP, East Lead - Analytics, Reporting and Measurement, as well as VP, Digital Analytics. Prior to this, Nazia worked for FCB New York as the Director Of Strategic Analytics for the FDA Center for Tobacco Products-The Real Cost Campaign. Nazia was responsible for leading the web, social, and digital analytics practice and designing measurement strategies for campaign performance.

Before their time at FCB New York, Nazia worked at MediaCom as a Manager - Business Science, where they utilized data to determine brand trajectory, allocate media budgets, and provide budget and channel mix recommendations. Nazia also worked at Market Fusion Analytics as a Manager Analytics - Marketing Mix Modeling, Annalect - BrandScience as a Senior Analyst - Marketing Mix Modeling, Dentsu Aegis Network as an Investment Manager - General Motors, and IPG - Initiative as a Senior Analyst - Marketing Mix Modeling and Analyst - Local Broadcast Team.

Overall, Nazia Ahmad-Grullon has gained extensive experience in analytics and marketing, specializing in areas such as measurement strategies, media planning and optimization, and marketing mix modeling.

Nazia Ahmad-Grullon started their education at Karachi Grammar School, where they attended from 1987 to 2002. Nazia did not obtain a degree or specify a field of study during this time. Later, from 2003 to 2007, Nazia attended Hobart and William Smith Colleges, where they obtained a Bachelor of Arts (B.A.) degree in Economics.