Aurelien Beaumont

Aurelien Beaumont is the current CMO at Zenpark. Prior to this, they were the B2C Digital Marketing CRM Director at Numberly (1000mercis Group) from December 2007 to May 2017. In this role, they were responsible for the E-Commerce strategy plan for the Company's websites portfolio to increase Brand Equity, enhance Customer Loyalty and achieve ROI. Aurelien was also the Head of MilleMercisMariage.com, the #1 wedding gift list in France. In addition, they led development of new websites, mobile websites and apps.

Beaumont has a wealth of experience in coordinating development of Omni-channel Digital Marketing traffic management campaigns for E-Commerce websites (Programmatic Display, Emails, Social Media Ads, SEO, SEM, Mobile). Aurelien has a proven track record of delivering yearly growth of main Marketing KPI's.

In terms of Digital CRM, Beaumont defined the Omni-channel Digital CRM strategy fo E-Commerce websites, resulting in accelerated Database recruitment, website usage and loyalty, incremental online subscription, enabling strategic shift to a customer centric vision. Aurelien also orchestrated a Research Consortium on Social CRM with top research institutions (Mines Telecom, Ecole Normale Superieure Cachan), focused on Social Intelligence helping advertisers better measuring Social Media Customer Insights and matching it with CRM data.

As a leader, Beaumont reported to the CEO and Co-founders and was a member of the board. Aurelien recruited and directed a team of 8 people (Digital Project Manager, Web developers, Social CRM developer, CRM and Marketing specialists, Customer Services specialists).

Aurelien Beaumont has a MA/MS in Marketing Communication from Université Paris Dauphine - PSL.

They are on a team with Florian Gilles - Chief Operations Manager, Frédéric Sebban - VP, Sales and Business Development & Co-Founder, and Francois Souterelle - CTO. Their manager is William ES Rosenfeld, CEO & Co-Founder.