Bob Lierle

Bob Lierle has over 30 years of experience in the marketing industry. Bob began their career in 1989 as an Account Director for Field Advertising at Scali, McCabe, Sloves, Inc. for Volvo Cars North America. In 1991, they moved to Campbell-Ewald as a Vice President and Group Account Supervisor for Chevy Trucks. In 1994, they became the General Manager of Marketing for Land Rover North America, Inc. In 1999, they joined Mobil Oil Corp. as Communications Manager for North America and was responsible for repositioning the premium-priced Mobil 1 brand and launching integrated campaigns. In 2000, they moved to ExxonMobil Lubricants & Specialties as Global Motorsports & Sponsorship Manager and Global Brand Manager. In 2004, they founded Lierle Marketing, LLC and became a Principal. Bob also became a Writer, Producer, and Principal/Partner at Vermont Studio, Inc. in the same year. In 2008, they joined New Chapter, Inc. as Vice President of Marketing and was a member of the Operations Leadership Team. Bob was responsible for marketing and branding, including strategy development, new product launches, advertising, point of sale, research, creative services, video production, and social media. In 2016, they became the Chief Marketing Officer at HALO, Purely for Pets and in 2019, they joined Zenwise as Vice President of Marketing.

Bob Lierle holds a Bachelor of Arts in Economics and Business from the University of Michigan.