Martin Appelfeldt

Martin Appelfeldt has extensive experience in leadership roles across various sectors, currently serving as Group CEO of WeSports since January 2023. Co-founder of Zidcore AB since December 2012, Martin has contributed to its rapid growth within the e-commerce industry. Previous positions include CEO and Member of the Board at Kraftmark, CEO at Bygghemma, and a series of leadership roles at Bygghemma Group and Fristads Kansas Group, focusing on digital transformation, sales development, and operational excellence. Martin has also held significant finance and IT roles at Kwintet and Novotek AB, solidifying a strong foundation in business management with an M.B.A. in Accounting and Finance from Lund University.