Niklas Jarl

Niklas Jarl is a highly experienced executive with a diverse background in e-commerce and digital transformation. Currently serving as Chief Commercial Officer at WeSports, Chief Executive Officer of Zidcore AB and RAWBIKE, and a Board Member at Pierce Group, Niklas Jarl has held several leadership roles, including Chief Executive Officer at Vinoteket.com, Bemz, Lekmer, and Scandinavian Kids Group. Niklas Jarl co-founded both Lekmer and Mark Red, where a focus was placed on branding, marketing, and digital consultancy. With a solid educational foundation from Berghs School of Communication, Niklas Jarl has demonstrated expertise in strategic development, operations, and team management throughout a career spanning over two decades.