Alastair Lee is a seasoned professional with extensive experience in digital product development, user experience design, and innovation strategy. Currently serving as Co-Founder of Like So., a venture studio, and Managing Director of Panda, a consultancy focused on uncovering user needs, Alastair has a proven track record of leading impactful projects across various organizations. Other notable roles include Board Advisor at SmartShift Energy, Visiting Fellow at ZINC, and Co-Founder of Pilot Works, a design consultancy with prominent clients. Alastair's career spans positions at esteemed companies such as Time Out Group plc, the BBC, and Agency.com, where responsibilities included driving product roadmaps, managing interactive projects, and leading UX transformation initiatives. Education includes a Bachelor's degree in European Economics from Nantes Université and further studies at Hult Ashridge.