Shonagh Primrose

Shonagh Primrose is an accomplished Executive Coach currently working with CEOs and C-suite leaders at SPM Consulting, emphasizing personal fulfillment and impactful results during times of change. As Chief Operating Officer of Wylde Market, Shonagh fosters connections between consumers and quality organic food in the UK. Shonagh serves as a Visiting Fellow on the Advisory Board for ZINC, aiding founders in addressing critical health and environmental challenges. As a Board Trustee for UKSA, Shonagh leads in digital and technology initiatives for a prominent youth charity. Prior experience includes roles as Managing Director at Little Dish, co-founder and partner at Monticello Partnership, non-executive director at My Uni Basics, and various managerial positions at Tesco PLC. Academic credentials include a Master of Arts in Biological Sciences from the University of Oxford and a Mastered Business Coaching from Meyler Campbell.