Riley Scherer

Riley Scherer is a seasoned marketing professional currently serving as a Senior Field Marketing Manager at Zip. Previously, Scherer held the same title at Fairmarkit, where a substantial field and event marketing program was managed, significantly enhancing sponsor engagement and developing an account-based marketing strategy in collaboration with the sales team. At Tipalti, Scherer excelled as a Senior Corporate Events Manager and Field Marketing Manager, leading a team and managing over 100 tradeshows annually while implementing efficient processes that reduced onboarding time for new hires. Earlier experience includes roles at Segment and Sustainable Brands, with demonstrated expertise in sponsorship fulfillment and trade show strategies. Scherer holds a BA in Global Economics from the University of California, Santa Cruz, and has participated in various educational programs focusing on public policy and international studies.